Our team went through an exercise in 2022 to define our purpose. We asked our employees four questions:
As a result of the answers given, we defined our purpose as Driving the betterment of health and wellness. “Driving” was selected as it is action oriented/proactive. “Betterment” was chosen as it is defined as the act or process of improving something.
Columbia Nutritional doesn’t see itself as only a contract manufacturer, but a partner, educator, and advisor to drive the betterment of health and wellness. We do this by educating brand holders and truly collaborating on quality, regulatory, innovation, science, and industry trends. Not only does the consumer get what is on the label when it’s manufactured at Columbia Nutritional, but they can rest assured that there is data that verifies the label. Consumers deserve safe and efficacious products; they are relying on the natural product industry to support their health and wellness.
Integrity
Humility
Collaboration
Agile
Perseverance
Columbia Nutritional’s foundation is integrity. Everything we do, we do with integrity- even when no one is looking.
Columbia Nutritional is run with humility. The company is solution focused and this is the priority over individuals/departments. While we may not always agree, we listen to each other and dig deep to get facts and options. Every individual brings a diverse perspective to the organization and that is what helps us to find creative solutions.
Columbia Nutritional utilizes and encourages collaboration, daily. There is no one subject matter expert of the business and we understand this. We bring together the right team members to problem solve and get stuff done, quickly.
Columbia Nutritional is agile. We know that it’s important to move quickly and be nimble in a fast-paced world.
Columbia Nutritional has perseverance. Our team has the endurance and drive to move over, around, and through roadblocks. It’s not always easy to operate a business, but we do not quit.
